Guest Blogger: Xavier Raphael Vanegas

It has been a fascinating journey as I have been developing a children’s television show called
Fink Forest Friends, which received the Fred Rogers Memorial Scholarship. It seems many cable networks aren’t interested though in accolades, but two things: a fully developed show and ancillary possibilities - merchandise, video games, toys, and digital products. The brand started through its potential in the ancillary side with an eco-friendly plush toy line, now featured in a few boutiques around Los Angeles.

Now comes the bigger challenge - developing the show. Not just so that it stands out from the rest of programming on television, but how will it fare against the best kids' shows? Our show has to fit in a space between classics like Winnie the Pooh and hit shows like The Wonder Pets. My collaborator, Cathleen Cimino, and I love Josh Selig’s work at Little Airplane, which has been a huge inspiration for the development process.

Such work represents the kind of finesse and attention to storytelling we want for our program. At the same time we realize that the process cannot be rushed as we seek to uphold the integrity and original vision of the Fink world and its characters. Look at Pixar, they spend up to 8 years developing their brands for a film release. They’re the best studio brand right now and I think it has to do with development - allowing oneself to travel down one possible story path for a few weeks then say, "You know what, that isn’t working." So instead of forcing the charge forward, you can back pedal to a place where the infinite possibilities for the show are reset and the brand richly developed.

We are closer to developing our vision of the show. What started years ago as absurdist anti-plot mini comics where everything in the Fink Forest was just simple and cheery all of the time, has now evolved into developed characters and plots that follow 4 friends - Skunk, Lily the Red Panda, Moose and Bird as they learn lessons through their adventures and mishaps growing up in the forest.

Photo: Original Bird and Moose comic with simple, no plot or story line

The initial simple, plot-less concept for the Fink Forest Friends was a sort of backlash against Joseph Campbell from my days at the Film Studies program at Columbia University. However, in molding the substance of the show and making it more accessible to an audience, we’ve been conscious of keeping the original quirkiness intact. Now the characters are in the process of transformation from simple 2D drawing concepts to 3D models toward a new hybrid style of animation. There’s a long way to go, but it’s been an exciting process and we are hoping to release our first animation piece soon.

Part of developing the series involves having a clear consciousness of the world and the brand beyond the show itself, with cross-platform considerations like social networks and new learning-technologies and devices. It opens up an exciting realm of possibility because even the most inane detail in the story world can then lend itself for exploration in greater depth. I’ve seen this as an opportunity to make the world as rich as possible so as to encourage fans and participants to look deeper into it.

Photo: Developing the world of the Fink Forest

If I were to give one piece of advice to someone pursuing their own idea or show, I would probably say the most important part is the world building. Take time to bring depth to the characters and be open to creative dynamism brought on by writers and other collaborators. “Fink Forest Friends” continues to be enriched by this process, all towards the end of the final pitching of the show. We’ve been lucky to be able to work with incredibly talented writers who have taken the original Fink characters and breathed new life into them and shaped them into robust multi-dimensional beings.

The Fink Forest Friends are more complex and rich than ever before. I can’t wait to share the characters with the world. They are starting to become like actual people as to the level of depth woven into them. Now, I can anticipate how a given character will react in a given situation and as the plots unfold we learn more about each character, their habits, traits, fears, hopes, and desires. With great characters we’ll be able to deliver incredible stories. It’s been a pleasure working with our creative team and I think I have in turn become a better artist and storyteller in the process.

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Creating a Logo

As a young person entering the field of children’s media, I’ve tried to ask as many questions of as many people in the business as possible. Each person I’ve spoken with has contributed to my development as a professional in some unique way. My introductory experiences in the field have led me to become someone who is actually called upon to answer questions for young people who have a budding interest in educational television. I so appreciate these inquiries and feel like I’m creating a network of future artists, producers, writers, and thinkers. These conversations and experiences have inspired me to write more about my production process. Today’s entry is about something I’m currently working on: creating a logo.

When I began working on my Rogers project, I had a really specific idea for a logo. I enlisted the help of an old NYU friend and amazing animator Rachel Yonda. Our process was fairly simple. I sent Rachel some sketches of my ideas with color suggestions. She sent me back 6 options: 3 variations on my sketch and 3 new ideas (she is brilliant!). I loved one of them and began stamping it on everything: contracts, the story bible, and scripts. I thought I was the luckiest gal in the world when IKEA began selling the exact fabric I was looking for as my scenic backdrop. It perfectly matched my logo and my vision of the set.

On the day of the big fabric purchase, I visited IKEA and prepared for my fabric’s homecoming. Much to my dismay, all local IKEA stores were nearly sold out of my print. I. LOST. IT. I started yelling, crying, and gnawing at Swedish-inspired throw pillows. After a meltdown on a display Karlstad loveseat, I realized a different color would actually work better and solve my costume/set ish that I was stressing over. I put on my big girl pants, wiped away my tears, and began measuring.

I had one big problem, though: the logo. My beautiful logo would have to be changed and, with it, all my paperwork. Ugh! Rachel was very accommodating to my new ideas and provided me with some options that complimented them. We experimented with different color schemes and finally created something even better than what we had started with.

This process really taught me how important it is to remain calm and be flexible. No more IKEA freak outs…for now. I also have come to further appreciate the kindness and hard work of my talented friends. I look forward to posting visual representations of Rachel and my process once the project is fully completed!

Fred Rogers Memorial Scholarship

It has been a very exciting and busy month. Two weeks ago I flew out to Pittsburgh, PA (one of my favorite American cities) to receive the Fred Rogers Memorial Scholarship from the Television Academy Foundation. In addition to the amazing folks from the TV Academy (truly organized and looking out for our very best interest), I met some incredible people! Joanne Rogers was described to me as Mrs. Claus. She is so joyful and her love for the work that people are creating in Fred's name is infectious! I had a chance to finally meet Dr. Alice Wilder and Angela Santomero who created Blue's Clues and published all of their research which was very, very helpful in the academic planning of my series. Milton Chen spoke about creativity, education, and the future. He was truly inspirational, and his book is absolutely on my summer reading list!

I was able to attend all sessions of the Fred Forward Conference in Latrobe, PA, and saw some innovative projects that I'm sure we'll be seeing publicly in the very near future. The scholarship portion of the conference was very meaningful. Mr. Rogers has always been one of my idols and inspirations. To hear some of his former colleagues talk about how much he would have appreciated my speech and talking to me about my project really touched me. The big check (pictured above) made the night even more thrilling! I look forward to creating work that would make Fred proud and carry out his message to young people of subsequent generations. In the following weeks, I'll be posting tid bits about my project. The details of it will remain under wraps until it is complete, but I look forward to sharing the highlights!

Upon my return from Pennsylvania, I shared something special with my students, an episode of Mister Rogers' Neighborhood. Many of them recognized him from the PBS website, but the program was still very new to them! They were mesmerized and completely silent for 25 minutes (which is a challenge for this group). After we watched, we talked a little bit about Mr. Rogers, puppets, and my trip. We made paper bag puppets that week and created characters. It was the highlight of my year! Thank you, Fred!