Wednesday, May 23, 2012

7 Minutes In Heaven Is Not a Kids' Show

Have you seen 7 Minutes in Heaven with Mike O'Brien? It is not a kids' show, but it is hilarious. I've been following the show from Hulu to YouTube to Yahoo!, as it's navigated the web viewing world. Next stop, Amazon?

7 Minutes in Heaven is a side project of Mike O'Brien, writer on Saturday Night Live (think backup guitar player in a really awesome rock band starts recording his acoustic tracks). So what does this absurdly addictive series have to teach us children's media people? Internet viewing is a strange, new frontier. It's our next step, and we're going to have to comply with it, to an extent, and find ways to make it profitable. Perhaps we have to follow pioneers like O'Brien, observe their strategies, and test things out for ourselves.

I'd love to know more about the process of creating the series and what business decisions were behind switching from site to site. Mike O'Brien, I'd love 7 minutes of your time to talk about your series...I'll pick the questions, you pick the closet.

No comments:

Post a Comment