Have you heard? Financial literacy is all the rage. Rumor has it they're building baby banks in Park Slope, Brooklyn. Okay, you caught me. Rumor doesn't have it. Financial literacy is the new star of children's media, though. There are currently three projects, to my knowledge, that are trying to teach kids the value of the dollar, as little as it may be. It's the greatest thing since the invention of the piggy bank!
The three projects are:
Cha-Ching- a series recently launched by Cartoon Network Asia, with some brain power from Dr. Alice Wilder
Secret Millionaires Club- a new animated series for The Hub starring everybody's favorite rich dude, Warren Buffet
For Me, for You, for Later, a partnership between Sesame Streeet and PNC- a new partnership between this well-known series and the bank (where you can open an "S" is for Savings account) promoting savings for and by kids, part of PNC Bank's Grow Up Great initiative
Which program do you think will be the most....profitable?
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