I’ve got a package to send to my sister in California. Every time we see our favorite Sanrio characters, Little Twin Stars, on something cute, we snatch it up and send it to one another. I love Sanrio. As a child, I loved the cute designs, delicate details, and opague plastic wrapping on their small products. My parents liked the price point. Now, I appreciate and respect the brand for its longevity and continued success!
None of Sanrio’s characters have ever had a successful television show in the States, yet they are internationally recognized and loved. There’s no Hello Kitty Land (to my knowledge, though it would be awesome), and Sanrio sticks close to its original mission to create character-centric products for kids. Theoretically, the first Sanrio fans could be in their 60s right now! It seems as if the only other character who comes close to Hello Kitty’s popularity and recognition is a mouse.