Tuesday, August 16, 2011

Small Gift, Big Smile

I’ve got a package to send to my sister in California. Every time we see our favorite Sanrio characters, Little Twin Stars, on something cute, we snatch it up and send it to one another. I love Sanrio. As a child, I loved the cute designs, delicate details, and opague plastic wrapping on their small products. My parents liked the price point. Now, I appreciate and respect the brand for its longevity and continued success!

None of Sanrio’s characters have ever had a successful television show in the States, yet they are internationally recognized and loved. There’s no Hello Kitty Land (to my knowledge, though it would be awesome), and Sanrio sticks close to its original mission to create character-centric products for kids. Theoretically, the first Sanrio fans could be in their 60s right now! It seems as if the only other character who comes close to Hello Kitty’s popularity and recognition is a mouse.

What Sanrio does best, though, is develop partnerships. For this year alone, their 50th anniversary, the brand partnered with Doctor Martens, Vans, Target, Jelly Belly, Pullip, and Momiji.

Most recently, they’ve created a corporate partnership with Yogurtland. This promotion includes Sanrio yogurt cups, character plush, a tee shirt, key chains, and spoons. The spoons are my favorite! Lucky for me, the only Yogurtland on the east coast is in my parents’ obscure New Jersey town. How cute does my dad look with a Sanrio yogurt cup?

Thanks to my parents' taste for adventure and frozen yogurt, we've collected all four spoons! What a super cute promotion! I think we could all take a lesson from Hello Kitty and Sanrio.

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